Language Habits as an Indicator of a Creative Behavioral Outline

The present study approaches the issue of a pragmatic approach to various branches of linguistics and speech ecology. Modern discourse requires a flexible approach to understanding spoken language, including understanding the tools by which positive and negative communication is carried out. Also, the object of the study is the categorization of tools with which communicative failure can occur, through which the principles of positive politeness and verbal aggression are implemented. An important factor is the differentiation of lexical, semantic and pragmatic elements of the language with their subsequent analysis. The relevance of the research is determined by the phenomenon of new sensitivity, which is gaining momentum, in the socio-cultural field of which normalized ethical standards can be distorted and contain negative communicative elements.