Communication strategies and tactics in media speech (on te material texts with negative evaluative lexis)

The purpose of this work: to characterize the role of negative evaluative vocabulary as a means of speech influence and to identify the features of communicative strategies and tactics associated with the expression of negative evaluation in media texts. To achieve the research goal, we need to solve a number of the following problems: 1. Identify the parameters for the classification of evaluative vocabulary. 2. Analyze texts with communicative strategies and tactics and identify the features of negative evaluative vocabulary as a means of speech influence. 3. Create a program code for data collection in Python. 4. Identify negative evaluative vocabulary in online media texts. 5. Characterize the means of expressing a negative assessment in a structural-semantic and functional aspect. 6. Identify the features of using negative evaluative vocabulary to implement various strategies and tactics in media speech. The object of this study is: communicative strategies and tactics in media texts containing negative evaluative vocabulary. Its subject is the correlation between communication strategies and tactics and the use of negative vocabulary in media speech.