Podcast as a Tool for Forming and Promoting the Brand of an Enterprise in the Field of Culture and Art

Student: Babenko Maksim

Supervisor: Elena Kudriavtseva

Educational Programme: Media Production and Media Analysis (Master)

Year of Graduation: 2024

This study analyzes podcasts and their role in the brand media system. The author lists the main advantages of this media format, referring to other studies on this topic and open sources. The results obtained are used in practice in creating a podcast for the theater-studio “Goroshiny”.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses