Expert Clips as a Tool for Promoting Beauty Salons in Russia

Student: Vasil`czova Dar`ya

Supervisor: Nadezhda A. Urusova

Educational Programme: Media Production and Media Analysis (Master)

Final Grade: 8

Year of Graduation: 2024

The master's project examines the effect of such media products and tools as expert clips on the promotion of beauty salons in Russia using the example of the authentica club beauty salon in Moscow. The main content of the master's project is the analysis of the results of introducing expert clips to promote a beauty salon in Moscow, using two main platforms: Instagram* and Vkontakte. The goal of the master's project was to determine the impact of posting expert videos on the promotion of the authentica club beauty salon in such social networks as Vkontakte and Instagram*. In order to get as close to the goal as possible, a series of expert clips was created with authentica club masters on two platforms: Vkontakte and Instagram*. Statistics were analyzed after the introduction of expert clips and the hypotheses were confirmed. Keywords: expert clips, promotion, social networks, beauty salons. * The activities of Meta Platforms Inc are prohibited in the Russian Federation

Full text (added May 28, 2024)

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