Development of a Strategy for Highlighting the Social Responsibility of a Brand Using the Example of the Simple Group

Student: Efremenko Marina

Educational Programme: Strategic Communications Management (Master)

Year of Graduation: 2024

This research is aimed at highlighting possible social initiatives of the brand in the current market conditions. The study presents evidence of the relevance of the agenda, using the author's methodology "Three Horizons" with a focus on ESG factors

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