Comprehensive Communication Strategy for the Development of the Renaissance Capital Brand

Student: Kornilov Evgeny

Educational Programme: Strategic Communications Management (Master)

Year of Graduation: 2024

This comprehensive communication strategy focuses on brand development of an independent investment bank operating in the Russian market. Based on the characteristics of Renaissance Capital's market position, there is a target audience segmented and analyzed, core messages with the specifics of various communication channels formulated, a communication calendar composed in order to achieve the goals and complete the tasks proposed by the strategy. It also includes a variable budget allowing adjustments and changes within the communication campaign.

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