Promotion of Nizhny Novgorod as a Center of the Creative Industry

In the modern world, there is a transition from a traditional industrial society characterized mainly by industrial production to an information society in which innovations and technological innovations play a key role. In this context, creative industries can be considered as a kind of "bridge" between the established industrial model and the emerging information society. Creative industries are a sector of the economy where the final product of labor is intellectual property, has uniqueness and adds additional value to the product being created. Since 2014, creative industries in Russia have become an important part of the economy, forming 3% of the country's GDP by 2023 and providing at least 1% of jobs. An important role in the development of this sector is played by the efforts of regional leaders, who by 2021 are actively engaged in its promotion in their cities and regions. The transition to a post-industrial society requires significant