«Rosgeologia» JSC Image Formation as Russian Market Leader in Geological Exploration Sector

The graduate qualification work on ««Rosgeologia» JSC image formation as Russian market leader in geological exploration sector» is focused on brand development in the domestic market. The work identifies prerequisites for communication problem, defines goals and objectives for an effective communication strategy construction. The research was carried out using several business analysis methods, quantitative and media analysis. The features, relevant methods and channels for company promotion in B2B sector were identified, taking into consideration target audiences, weaknesses and possible risks. In the process of the comprehensive communication campaign development, the detailed media plan and campaign budget were drawn up, measuring effectiveness metrics and KPI indicators were proposed. The program of the first strategy stage is designed for 1 year and intended for its further development. In conclusion the recommendations on the further project promotion are given.