Development of a Communication Strategy to Promote the Online Service for Creating Interactive Presentations "Interum"

Student: Elena Kirshina

Educational Programme: Strategic Communications Management (Master)

Year of Graduation: 2024

In this final qualifying work, developed communication strategy for promoting an online service for creating interactive presentations "Interum". During the creation of the project, analysis of the current market situation, identified strengths and weaknesses aspects of the project object, market features, direct competitors and their strengths are identified. There was also a study of the media space was carried out. The problem of the object is defined, the goal and objectives for solving it are formulated. The work was carried out analysis of the target audience, selected communication channels, compiled media plan, budget determined, metrics by which to evaluate campaign effectiveness.

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