Development of a Strategy for Commercialization of Innovations: the Case of Askona

Student: Ahmedzianova Eleonora

Faculty: School of Innovation and Entrepreneurship

Educational Programme: Research, Development and Innovation Management in Company (Master)

Year of Graduation: 2024

In a modern and dynamic market, successful commercialization of innovations is becoming an important element of the competitiveness of companies. Product innovations can have a beneficial impact on financial performance, reputation and brand awareness, and the number of new customers. In addition, innovation affects society as a whole, the commercialization of innovation allows companies to actively participate in global technology and business trends, shaping the future of industries and the economy as a whole.

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