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Development of a Сommunication Strategy for the "Foxford" Online School Brand

Student: Ivanova Ulyana

Supervisor: Elena Bun

Faculty: Faculty of Creative Industries

Educational Programme: Strategic Communications Management (Master)

Year of Graduation: 2024

Goals of work: 1. Gather a group of Foxford students who want to take part in scientific conferences and select a mentor. 2. Organize an open day online. 3. Post vacancies regarding the search for employees, conduct a selection process and introduce new teachers to the features of working at the school. 4. Update the Foxford.Textbook application and launch an advertising campaign with the benefits of the updated version of the textbook. Job objectives: 1. To form in the audience an idea of ​​Foxford as a company that strives to develop the scientific potential of students and encourages scientific activity. 2. To convey to the target audience the advantages of Foxford as one of the leaders in the Edtech market 3. Increase the number of Foxford teachers specializing in preparation for the Unified State Exam and Unified State Exam. 4. In 5 months, increase the number of application installations in the range from 450 to 600 Work results: A well-structured communication strategy aimed at developing the brand.

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