Comprehensive Сommunication Strategy to Support the S7 Airlines Brand

Student: Aleksandrova Iuliia

Supervisor:

Educational Programme: Strategic Communications Management (Master)

Final Grade: 9

Year of Graduation: 2024

In this paper we will examine the Russian airline market during the sanctions period and the position of S7 Airlines on it. We will find out that the airline's main business objective is to increase the volume of domestic air passenger traffic. To solve the business task, the work will include the formation of a comprehensive communication strategy, which will describe the target audience groups, the specifics of communication with each of them and the key messages. The strategy is a ready-made texture for launching and implementing a communication campaign, as it includes a full-fledged media plan, budget calculations and a creative framework for the campaign.

Full text (added May 30, 2024)

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