Analysis of Strategies for Commercialization of Product Innovations in the Field of Medicine

Student: Deeva Viktoria

Faculty: School of Innovation and Entrepreneurship

Educational Programme: Research, Development and Innovation Management in Company (Master)

Year of Graduation: 2024

Currently, product innovations in the field of medicine are attracting more and more attention, but the process of their commercialization remains a difficult task. High R&D costs, licensing complexity and other factors slow down the introduction of innovative products to the market. The need to analyze commercialization strategies is becoming more and more urgent, as they make it possible to reduce the time to market and optimize the process of introducing new products. An important aspect is to choose the right strategy that will match the characteristics of a particular product and market conditions. This paper defines the conditions for the formation of a strategy for the commercialization of medical innovations and the factors contributing to and hindering the commercialization of medical innovations, as well as develops a new approach to the commercialization of product innovations in medicine and offers recommendations on the use of strategies for the commercialization of medical products.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses