The role of partnership integrations ¶of an exhibition project «Za sto lieu»

The thesis explores the peculiarities of fundraising of the small cultural student exhibition project “ZA STO LIEU”. For this purpose, the study highlights the main features of cultural fundraising, as well as identifies the types, approaches and tools relevant for a short-term exhibition which is a part of a master's programme. The thesis provides practice-based cases of relationship between the corporate world and the cultural market in Russia. The author's aim is to identify the conceptual and practical value of creating corporate partnerships in the exhibition project “ZA STO LIEU”. Additionally, s/he reveals the issues of the likelihood of corporate support for small cultural projects and identifies the criteria by which a project can refuse to partner with a larger actor. The author focuses on the general analysis of fundraising results, identifying the dependence of communication channels with corporate representatives and the final result, mapping the contribution of established partnerships, and also identifies specific cases that are important for forming an understanding of the relevance of a particular partnership in his project.