Formation of a Sustainable Development Strategy for a Tennis Club

Student: Lapin Aleksey

Faculty: Higher School of Law and Administration

Educational Programme: International Sports Management, Marketing and Law (Master)

Final Grade: 8

Year of Graduation: 2024

This study considers distinctive aspects of developing a strategy sustainable development of a tennis club "Bud’ Zdorov". The main task that faced the researcher is a detailed analysis of the activities of this tennis club to identify its competitive advantages and problems for development and to develop a step-by-step plan to optimize the management structure and corporate organization of the tennis club "Bud’ Zdorov". The thesis examines theoretical and methodological approaches to developing strategies for sports organizations, utilizing strategic planning and management techniques. Сomponents of the internal and external environment of the tennis club "Bud’ Zdorov" have been assessed using the following strategic analysis tools: Porter's five forces model, PESTEL-analysis, SWOT-analysis. In conclusion, the features of the strategy of sustainable development of the tennis club "Bud’ Zdorov" in the long term are formulated, including a business model and business plan, as well as a financial plan that determines the necessary investments and expected profitability.

Full text (added June 7, 2024)

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