Delivered at:: School of International Regional Studies

Course type:: Elective course

When:: 1 year, 3 module

Abstract

The cultural and creative industries have been at the centre of global debate for decades. Starting as a soft power highlighted in Joseph Nye's publications, the phenomenon has been developed in various studies. Creativity and culture are renewable, sustainable and limitless resources available to all countries in the world. In the context of sustainability, the potential of the creative economy to ensure people-centred development is more relevant than ever. The most rapid and effective changes in this area are being seen in the countries of the East, such as Japan, the Republic of Korea and the People's Republic of China. The most popular products among consumers around the world are comics (manga, manhwa, webtoons), music (J-pop, J-rock, K-pop), video/online games, food, tourism content and fashion. As a result, their cultural and creative industries have become competitive with Western industries. How have Asian cultural and creative industries increased their power? What are the structural differences between the strategies of Japan, the Republic of Korea and the People's Republic of China? We will find answers to these and other questions during the course.

Learning Objectives

To characterise the main features of global trends that have shaped the creative economy in the world as a whole, and in Asia in particular.
To consider issues related to the segmentation of the creative sector.
Discuss the structural differences in the creative industries of Asia.
To review the main sectors of the creative industries in contemporary Asia: comics (manga, manhwa, webtoons), music, video/online games, food, content tourism and fashion.

Expected Learning Outcomes

Soft Skills: build up multi-cultural networking and carry on teamwork.
Hard Skills: accomplish time-pressing and intellectually-demanding tasks relevant to the topics discussed
Be able to characterize the basic concepts and terms of the creative industry
Understand the main differences in comprehension of the creative industries concept of the West and the East
Be able to identify and compare creative clusters of Asian countries
Critically reflect on forms and directions of formation creative industry different countries

Course Contents

Block 1. Сreative industries: the world and Asia
Block 2. Creative clusters in Asia
Block 3. Japan
Block 4. The Republic of Korea
Block 5. PRC

Assessment Elements

Class participation
Class participation is graded on a scale from 0 (lowest) through 4 (highest).
Attendance
Students are expected to attend every class.
Exam
Students need to pass a written exam with open answers.
Project
Students prepare presentations for 20 minutes in mini groups of 4 people. The topic of the presentation is formed by the lecturer. The score is assigned to the whole group.

Interim Assessment

2024/2025 3rd module
0.4 * Exam + 0.1 * Attendance + 0.2 * Class participation + 0.3 * Project

Bibliography

Recommended Core Bibliography

9781782846581 - Kimura, Tets; Harris, Jennifer Anne - Exporting Japanese Aesthetics : Evolution From Tradition to Cool Japan - 2020 - Sussex Academic Press - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2438319 - nlebk - 2438319
A research agenda for creative industries, , 2019
Kim, S.-Y. (2018). K-pop Live : Fans, Idols, and Multimedia Performance. Stanford University Press.
Macro, Meso and Micro Factors for creative Industry Development: Continuous Improvements and Syst... : a monograph, , 2015

Recommended Additional Bibliography

Tamaki, T. (2019). Repackaging national identity: Cool Japan and the resilience of Japanese identity narratives. https://doi.org/10.1080/02185377.2019.1594323
Создавая инновации : креативные методы от Netflix, Amazon и Google, Ферр, Н., 2017

Authors

SHAPOSHNIKOV SERGEY VYACHESLAVOVICH

Master’s Programme 'Socioeconomic and Political Development of Modern Asia'

Address

Creative Industries of Modern Asia

Course Syllabus