Digital Economy and Digital Business: an Asia-Pacific Perspective

2024/2025

Academic Year

ENG

Instruction in English

3

ECTS credits

Delivered at:

School of International Regional Studies

Course type:

Elective course

When:

2 year, 1 module

Instructors

Garaeva, Aisylu

Kanaev, Evgeny

Course Syllabus

Abstract

The course offers an advanced analysis and discussion of macro-factors shaping the development of digital economy and digital business practices in the Asia-Pacific region. Specifically, the course includes five analytical blocks. Block I traces major mega-trends that define the evolution of global digital economy and global digital business, as well as points out salient features of the Asia-Pacific region from a digital economy and a digital business perspective. Block II discusses selected regulatory aspects of Asia-Pacific digital economy and digital commercial practices, as well as data localization regulations, fintech-related issues and central bank digital currencies (CBDC) in various Asia-Pacific states. Block III outlines retail practices, including neuro-marketing across the Asia-Pacific region, as well as HealthTech, influencers and the impact of the Metaverse. Block IV reveals the specificity of digital infrastructure in the Asia-Pacific region: the 5G internet, data centers, smart logistics and smart cities. Block V explores in detail the corporate aspects of Asia-Pacific digitalization (exemplified by chaebols, keiretsu, Taiwanese corporations and Chinese government-linked companies), as well as scrutinizes main types and examples of digital platforms across the Asia-Pacific region (exemplified by Line, Bukalapak and Pomelo). In Block VI, regional EdTech practices are considered. Block VII gives insights into DX-related conceptual questions and trends, as well as scrutinizes selected DX-related theoretical aspects. Selected digitalization-related resources and metrics are offered. The course applies advanced and immersive learning and teaching techniques, which makes in comprehensive, insightful and eventually rewarding.

Learning Objectives

• • Learning Objectives • To outline salient features of the global trends that shape digital economy and digital business; to specify the extent to which the Asia-Pacific region follows these developments; • To comprehen discuss the infrastructure-related issues of digital transformation of the Asia-Pacific economy and business; • To assess digitalization-related regulatory pillars shaping the regional economic and business practices; • To review issues relevant to the digital transformation of advertising and brand-building, including salient features of neuromarketing in Asia-Pacific companies and their digitally-enabled market entry strategies; • To review how the Asia-Pacific corporate sector responds to the on- going digitalization, as well as to examine practices followed by the Asia-Pacific digital champions; • To comprehensively explore notable digital education-related and digital skill training-related trends across the Asia-Pacific region; • To provide students with interactive training and other forms of immersive activity relevant to the issues discussed.

Expected Learning Outcomes

• Understand salient features of digitalization-related economic and business transformations across the Asia-Pacific region;
•  Critically reflect on forms and directions of digital transformation of economic and business processes across the Asia-Pacific region;
• Be aware of the way digitally enabled practices in the Asia-Pacific corporate sector function
• Advise government agencies and the corporate sector on the issues explored and discussed during the course
• Hard Skills: accomplish time-pressing and intellectually-demanding tasks relevant to the topics discussed
• Soft Skills: build up multi-cultural networking and carry on teamwork

Course Contents

• Block 1. Digital economy and digital business: global trends and Asia-Pacific specificity
• Block 2. The digital transformation in the Asia-Pacific region: selected regulatory issues.
• Block 3. The B2C dimension of digitalization-related economic and business processes in the Asia-Pacific region
• Block 4. The B2B dimension of digital transformation in the Asia-Pacific Region.
• Block 5. The corporate dimension of digital economy and business in the Asia-Pacific region
• Block 6. Edtech in the Asia-Pacific region.
• Block 7. Asia- Pacific digital economy and digital business: selected conceptual questions.

Assessment Elements

• An individual essays
  The students are to prepare individual essays on the topics offered by the professors. The requirements will be explained in detail by the professors. Essays are an individual assignment.
• A collective research paper
  a collective research paper is not part of assessment components. This paper is an entry point to the final grade (without participating in this form of activity, a student is not allowed to receive the final grade).
• A mini-project
  The students are to participate in mini-projects. The requirements will be explained in detail by the professors. Mini-projects (a collective assignment) account for soft skills training.
• The final exam
  The students are to pass the final exam. Issues covered during the course will be discussed. In selected cases, an exemption is possible.

Interim Assessment

• 2024/2025 1st module
  0.2 * A collective research paper + 0.2 * A mini-project + 0.3 * An individual essays + 0.3 * The final exam

Bibliography

Recommended Core Bibliography

• Intellectual property rights and ASEAN development in the digital age, , 2022
• The ASEAN miracle : a catalyst for peace, Mahbubani, K., 2018

Recommended Additional Bibliography

• Chan, J. H. V. (DE-588)1151894931, (DE-576)498117731, aut. (2018). China’s “digital” Belt and Road initiatives : potentials for India in ASEAN’s technological sector / Chan Jia Hao ; ISAS, Institute of South Asian Studies. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edswao&AN=edswao.506803406

Authors

• Kanaev Evgenii Aleksandrovich
• GARAEVA AYSYLU RAFAELOVNA