Career opportunities
Electronic business (e-business) is a business whose efficiency and competitiveness are based on the use of information technologies. Information technologies ensure the interaction of business partners and create an integrated value chain. The concept of "electronic business" covers the entire chain of relationships with partners and customers and includes the concept of e-commerce, relating only to commercial activities, payment systems, mobile business, etc.
Electronic business, as an independent direction of master's degree training, arose on the basis of the development of information and communication technologies and is a reflection of the existing steady trend of virtualization of various fields of activity. With the development of information technologies and their coverage of new areas of life and activity of society, the interdisciplinary nature of e-business will increase.
Today the competencies of specialists in this field are in demand in almost all areas of business, since modern business actively uses Internet technologies not only for information and advertising purposes, but also for the sale of goods and services. The development of digital technologies, such as augmented and virtual reality technologies, distributed ledger technology (blockchain, etc.), mobile technologies, etc., leads to the creation and development of digital innovations that underlie the development of electronic business. Which allows companies to work on the omnichannel principle - both online and offline.
It is necessary to accentuate one of the future professions "E-business consultant".
The new generation of ERP systems is Internet-oriented, which involves the participation in their development and operation of qualified specialists who are able to conduct business in an electronic environment.
E-business is a sphere of active emergence and use of digital innovations. This is confirmed by the presence of a large number of technological and scientific conferences devoted to this issue, as well as the activities of a large number of research centers engaged in the search for new solutions for electronic business. Technological solutions or integrated systems for electronic business are offered by almost all major software and hardware system manufacturers: IBM (a WebSphere product), SAP (a Hybris product), ORACLE, 1C, Cisco Systems, Microsoft, etc.
The field of activity of graduates of the program "Electronic business and digital innovations" fits into the professional field (according to the classification of one of the leading HR agencies - Head Hunter) "IT, Internet, telecom". As part of the HeadHunter company's research in 2020, the sphere of "IT, Internet, telecom" is reflected, which occupies the 2nd line of the rating of available vacancies in the labor market in Moscow (i.e. by open positions potentially for graduates of the Program). It should be noted that, in general, the first 5 positions of the rating account for more than 50% of all available vacancies in the labor market in Moscow. It is also noted that the area of stable demand (the so-called "green" zone, where professional areas fall, where there are no more than three candidates for one vacancy) also includes the sphere of "IT, Internet, telecom".
The development of digital technologies that underlie innovations for e-business is the driver of the development of the entire Internet industry (one of the articles on Vc.ru according to market trends). The Russian Association of Electronic Communications notes that “6.4 trillion is the contribution of the Runet to the Russian economy in 2019. Impact on industries: about 60% (or even up to 80%) of the economy is connected to the Internet. The audience is 100 million people. There are few personnel, the industry needs more." - said the director of the RAEC, Sergey Plugotarenko."
Speaking more specifically about E-business Consultants, they consider the operational and technological needs of the business: improving the company's database system; improving the efficiency of using the Internet and Intranet; developing a common software system to improve inventory management, logistics, online customer service and much more. Depending on the field of their activity, e-business specialists can advise on marketing, advertising or web optimization solutions, but the key is the organization of business processes according to the omnichannel principle - using online and offline channels of interaction with customers.
They can develop solutions both for companies that provide exclusively electronic services, and for organizations that combine online and offline technologies for doing business. Consultants should have excellent communication and project management skills, knowledge in the field of information technology and skills in solving organizational problems related to the Internet.
According to the U.S. Bureau of Labor Statistics (BLS), certification for consultants is voluntary, but employers often prefer certified professionals. The labor market of e-business consultants, according to BLS forecasts, will grow by 14% by 2024.
Thus, there is a significant need in the market for graduates of the Program.
If we talk about knowledge and skills, it should be noted the following:
Where will I work?
100% of graduates of the Program are employed and work in the field of electronic business and digital innovations in various companies - both offline and online, both in consulting and in retail (for example, B1, Ozon, Kaspersky, M-Video.Eldorado, VTB, Alfabank, VK, Yandex, X5 Retail group, Sanoma Independent Media, etc.) Today, the competencies of specialists in the field of electronic business and digital innovations are in demand in almost all areas of business, as modern business actively uses modern digital technologies and global networks in key business processes. Graduates of the program work in Internet companies, in business units of companies and organizations, venture companies, are engaged in entrepreneurial activities in the field of information and communication technologies.
Electronic business, as an independent direction of master's degree training, arose on the basis of the development of information and communication technologies and is a reflection of the existing steady trend of virtualization of various fields of activity. With the development of information technologies and their coverage of new areas of life and activity of society, the interdisciplinary nature of e-business will increase.
Today the competencies of specialists in this field are in demand in almost all areas of business, since modern business actively uses Internet technologies not only for information and advertising purposes, but also for the sale of goods and services. The development of digital technologies, such as augmented and virtual reality technologies, distributed ledger technology (blockchain, etc.), mobile technologies, etc., leads to the creation and development of digital innovations that underlie the development of electronic business. Which allows companies to work on the omnichannel principle - both online and offline.
It is necessary to accentuate one of the future professions "E-business consultant".
The new generation of ERP systems is Internet-oriented, which involves the participation in their development and operation of qualified specialists who are able to conduct business in an electronic environment.
E-business is a sphere of active emergence and use of digital innovations. This is confirmed by the presence of a large number of technological and scientific conferences devoted to this issue, as well as the activities of a large number of research centers engaged in the search for new solutions for electronic business. Technological solutions or integrated systems for electronic business are offered by almost all major software and hardware system manufacturers: IBM (a WebSphere product), SAP (a Hybris product), ORACLE, 1C, Cisco Systems, Microsoft, etc.
The field of activity of graduates of the program "Electronic business and digital innovations" fits into the professional field (according to the classification of one of the leading HR agencies - Head Hunter) "IT, Internet, telecom". As part of the HeadHunter company's research in 2020, the sphere of "IT, Internet, telecom" is reflected, which occupies the 2nd line of the rating of available vacancies in the labor market in Moscow (i.e. by open positions potentially for graduates of the Program). It should be noted that, in general, the first 5 positions of the rating account for more than 50% of all available vacancies in the labor market in Moscow. It is also noted that the area of stable demand (the so-called "green" zone, where professional areas fall, where there are no more than three candidates for one vacancy) also includes the sphere of "IT, Internet, telecom".
The development of digital technologies that underlie innovations for e-business is the driver of the development of the entire Internet industry (one of the articles on Vc.ru according to market trends). The Russian Association of Electronic Communications notes that “6.4 trillion is the contribution of the Runet to the Russian economy in 2019. Impact on industries: about 60% (or even up to 80%) of the economy is connected to the Internet. The audience is 100 million people. There are few personnel, the industry needs more." - said the director of the RAEC, Sergey Plugotarenko."
Speaking more specifically about E-business Consultants, they consider the operational and technological needs of the business: improving the company's database system; improving the efficiency of using the Internet and Intranet; developing a common software system to improve inventory management, logistics, online customer service and much more. Depending on the field of their activity, e-business specialists can advise on marketing, advertising or web optimization solutions, but the key is the organization of business processes according to the omnichannel principle - using online and offline channels of interaction with customers.
They can develop solutions both for companies that provide exclusively electronic services, and for organizations that combine online and offline technologies for doing business. Consultants should have excellent communication and project management skills, knowledge in the field of information technology and skills in solving organizational problems related to the Internet.
According to the U.S. Bureau of Labor Statistics (BLS), certification for consultants is voluntary, but employers often prefer certified professionals. The labor market of e-business consultants, according to BLS forecasts, will grow by 14% by 2024.
Thus, there is a significant need in the market for graduates of the Program.
What will I be able to do?
Today, e–business is a wide field of activity in which specialists of various profiles work. There are a large number of professional associations in the field of electronic business in the world. The state of the e-business field, the scientific and practical problems existing in it, are discussed at many conferences devoted to this topic.
In many educational institutions of the world there are training programs in the field of electronic business: bachelor's and master's degree programs, additional education programs in this field, MBA programs, postgraduate studies. E-business education is focused on training highly qualified specialists to work in large online and offline companies. Masters are trained as senior managers (in the future - CEOs, CTO, CDO, E-commerce lead, directors of Internet departments, etc.).
The competencies of the graduate of the program meet the requirements of the professional standard "Information Technology Manager" (approved by Order No. 716n of the Ministry of Labor and Social Protection of the Russian Federation dated October 13, 2014).
In general, graduates are engaged in the management, provision, use and development of IT in the interests of the enterprise, the state and society and perform functions not only within the professional standard "Information Technology Manager", but also the standard "Project Manager in the field of information technology". You can read more about professional tasks and their types in the standard http://www.apkit.ru/committees/education/meetings/standarts.php
Additionally it is necessary to highlight the range of tasks that an E-business Consultant should solve:
- business analytics and optimization of business processes in electronic business;
- participation in the preparation and development of a customer-oriented e-business strategy;
- participation in the development and operation of a new generation of Internet-oriented ERP systems;
- consulting on business process automation and e-business development;
- consulting on the use of social networks and social computing in the company's marketing strategy;
- support for the implementation of electronic payment systems and the Internet of Things.
If we talk about knowledge and skills, it should be noted the following:
- knowledge of the Internet services market, their types and specifics
- skills in organizing production activities in the Internet environment
- skills in using methods and models of doing Internet business
- understanding the specifics of e-commerce in different sectors (B2C, B2B, etc.)
- knowledge of automated e-commerce systems and their specifics in relation to different sectors of the market
- knowledge of methods of organizing collective work and negotiations of different
- levelsexcellent communication skills
Where will I work?
100% of graduates of the Program are employed and work in the field of electronic business and digital innovations in various companies - both offline and online, both in consulting and in retail (for example, B1, Ozon, Kaspersky, M-Video.Eldorado, VTB, Alfabank, VK, Yandex, X5 Retail group, Sanoma Independent Media, etc.) Today, the competencies of specialists in the field of electronic business and digital innovations are in demand in almost all areas of business, as modern business actively uses modern digital technologies and global networks in key business processes. Graduates of the program work in Internet companies, in business units of companies and organizations, venture companies, are engaged in entrepreneurial activities in the field of information and communication technologies.