Programme Overview

• The crucial focus is understanding the value propositions from the introduction of digital technologies for business and creating innovations based on them.
• Understanding regional and global problems and their solutions for the development of digital business in the omnichannel environment.
• A unique community of the program graduates  since 2009, who represent key Russian employers and companies working in the global market.
• Individual educational trajectory.
• Strong teaching staff: leading scientists and practitioners (top managers of large Russian and foreign companies).
• Practice-oriented training formats: case studies, master classes from leading practitioners, round tables and discussions, project seminars commissioned by business partners, etc.
• Internationalization, the possibility of obtaining two diplomas: HSE and a foreign partner university.

Full-time format with the use of remote technologies (up to 25% of disciplines are implemented with remote technologies - lectures and seminars in real time).

Students have the opportunity of studying, communicating and working on the territory of the Academic and Administrative Building "Shabolovka" (Moscow, Shabolovka str., 26).

Classes are held in the evening (since 18.10 till 21.00 (Moscow time) on weekdays and in the daytime on Saturdays. That allows our students to combine their studies and professional activities effectively.

A key feature of the educational process is the participation of students in business projects commissioned by well-known Russian and foreign companies.

This opportunity is realized within the framework of project activities (courses "Consulting project", "Project") and project and research seminars. Participation in this work allows to develop project work competencies, improve leadership competencies and teamwork competencies, in addition, students' analytical and research skills are developed.

Representatives of partner companies participate in the educational process on an ongoing basis, as well as conduct guest lectures and master classes, provide internship opportunities, participation in the personnel reserve programs of companies and internships.

The key partners of the program are: Dom.RF, Capital Group, ADEO Group, X5-Retail Group, M-Video.Eldorado, PJSC "MegaFon", PJSC "MTS", Group of companies "Mail.ru ", Group of Companies "Yandex", Group of Companies "Technopark", GlaxoSmithKline, OZON.RU, Wildberries.ru , Lamoda.ru , Association of Managers of Russia, Russian Association of Electronic Communications (RAEC), Association of Internet Trade Companies, etc.

Masters are trained as senior managers (in the future - CEOs, CTO, CDO, E-commerce lead, directors of Internet departments, etc.).

After completing your studies on our program, you will be able to:

• track current trends for business development;
• conduct business analytics and optimization of business processes in e-business and omnichannel environment;
• participate in the preparation and development of a customer-oriented e-business strategy;
• participate in the development and operation of a new generation of Internet-oriented ERP systems;
• advise on business process automation and e-business development;
• advise on the use of social networks and social computing in the company's marketing strategy;
• understand P&L, how digitalization affects REVENUE, EBITDA, LTV indicators;
• to support the implementation of electronic payment systems, the Internet of things, distributed registries and other new digital technologies in business;
• understand the specifics of developing mobile solutions for business (effective use of mobility as a resource);
• understand the product approach to creating value propositions for business.

You will receive:

• knowledge of the Internet services market, their types and specifics;
• business organization skills in online and omnichannel environments;