Curriculum
The curriculum structure of the master’s programme involves both project-oriented education in the form of intensive interaction with professionals as part of the lecture series, master classes and consultations, as well as research and analytical training, including student participation in academic discussions as part of research seminars and conferences.
Compulsory disciplines:
- Theory and methodology of modern communication studies
- Integrated communications
- Media management and media marketing
- Topical problems of modern Russian politics
- Managing an advertising and PR agency and an advertising and PR department in a company
- Planning and implementation of advertising and PR campaigns
Example elective disciplines:
- Institutional economics
- Political communications
- Marketing studies of В2В-В2С markets
- Network communication technologies in advertising and PR
- Discourse analysis of texts in communications
- Analysis of the user experience in social media
- Communication practices of investment raising – IR
- WEB 2.0 in politics/Digital Political Strategy
- Intercultural Communication
- Spatial branding
- Reputational management (for top managers)
- PR and advertising in various industries
- Government relations
- PR in crisis situations
- PR and advertising in political campaign management
- Internal communications
- PR and marketing in non-commercial organizations
- Strategic brand consulting
- Applied quantitative and qualitative studies in PR and advertising