Entrepreneur and wine business specialist, Ms. Kanako Ikeda, gave a lecture on "Wine Business in Asia: The Case of Japan, Challenges and Opportunities"

On March 20, the third public lecture in the series "Business and Management in Asia" of the Master Program “International Management” took place on the topic "Wine Business in Asia: The Case of Japan, Challenges and Opportunities".

The lecture was held by a specialist in wine business, Ms. Kanako Ikeda (Japan). The lecture was dedicated to the wine business in Italy and Japan, the characteristics of wine, the main varieties, the peculiarities of packaging, transportation of wine products. Special attention was paid to the Japanese wine market, its history, peculiarities, tastes and target groups. The emphasis was placed on the market transformation and opportunities for foreign companies in Japan.