Business psychologists in "ESForum" Bulletin

"ESForum" is a modern communication platform for students, teachers, researchers, whose activities are connected with higher school of Economics, economic sociology or modern markets.
There is an interview with the teacher of the program "Psychology in business" docent Natalia Antonova: "We choose brands, which are correlated with us" in “ESForum” bulletin ( 2016, № 2 (48). P. 2-6).
It raises an interesting topic of differences in consumer's perception of domestic and foreign brands. Based on the results of the research Natalia Antonova explains how the data about the attitude of Russian consumers to domestic producers can be used in the campaign for import substitution.

https://www.hse.ru/mag/newsletter/2016--2%20(48)/181098866.html