What is the support strategy? How can business psychologists make the process of strategy implementation more effective?
Our students received answers to these and many other questions at the master-class "Cycle of strategy support – the basis of sustainable development".
Our students received answers to these and many other questions at the master-class "Cycle of strategy support – the basis of sustainable development" which was held by Marina Kulinich, who is an expert at effective communication and teamwork, facilitator, business coach.
Using her work experience with major international companies Marina has shown why it is important for companies to develop a strategy, how the strategic plan affects the effectiveness of the company, what business psychologists’ technologies can help to make the strategic plan more effective.
The participants of the master class met with the psychological effects that arise during the implementation of strategies in companies and need to be corrected. Attention was paid to the problems of staff resistance, information barriers of transmission of orders from top to down, feedback from staff to management, etc.
Next, all participants were also asked to solve case studies – real requests from companies working in the field of insurance and aviation business. In these companies, leaders found themselves in difficult situations associated with the development of the strategy and creation of conditions for its acceptance by the employees. To solve the case the method of facilitation was used. Participants had the opportunity to develop their own scenarios of facilitation sessions. During the presentation the unique feedback was got from both leader of a master class and other participants.
It should be noted that the students got a lot of useful information and also had the opportunity to demonstrate prior knowledge they got within the discipline "Facilitation of organizational change", filling the stages of implementation of strategies in companies with specific facilitation techniques.