About the Programme

The master’s course in Sociology of Public and Business Sphere is designed to train professionals who will be able to realize the public functions of sociologists – not only as researchers, but as mediators who have the skills and competencies needed to explain the meaning and significance the meaning of developments in the most problematic areas of social relations. This task demands a range of skills including research, presentation of material in different genres, social advertising, PR, social marketing, inter-sector interaction (dialogue or even polilogue with government, non-commercial, business and public organizations) and social management.

The Sociology of Public Sphere is one of the key concepts of modern social sciences, and is directly related to the structures and functions of the civil society institutions. This is the sphere where relations between individuals and social groups and civil society are realized, where their conscious interaction takes place with a variety of other economic and political groups of interests as well as the government. This course trains experts in social marketing and the public sphere who are able to effectively work in different public organizations, mass communication organizations (analytical departments) and public relations departments.

The Sociology of Business Sphere is focused on the training of sociologists-analysts who possess research, analytical and organizational and managerial competencies capable of providing sociological understanding and a new understanding of the socio-humanitarian aspects of business functioning. The main function of such specialists is analytical support of organizational and managerial decisions in the field of human development, external and internal communications of companies.the transfer of information, ideas and emotions which are important in terms of creating social development patterns, self-positioning of individuals and social groups and their interaction with other groups through different means, including mass media, advertising, PR etc.