B2C Business Management: Technology and Innovation

The uniqueness of the programme lies in:

•  considering modern retail as a system integrator of various businesses (manufacturers, enterprises, logistics companies);
• development of knowledge and skills in the digital world: work with significant data, multi-channel logistics and communication observations; comprehensive studies of e-commerce management problems (both Internet companies and companies, joint online and offline sales);
• development of cultural competencies;
• a combination of fundamental training and mastery of practical skills.

There are partnership agreements with leading companies that participate in the educational process (master classes, special courses, etc).
 

Strategic partner of the programme "Retail Management" is X5 Group.

A graduate of this master's program is a Manager who has sufficient theoretical and practical skills in retail management to work in various formats of retailers and retail businesses of the largest companies in Russia and abroad. This specialist is well adapted to today's environment and is in demand in the labor market, as it is prepared for modern demands from employers. The activity of graduates of the master's program "Retail Management" is expected in the following professional areas:

• Development and implementation of commercial strategy and projects of commercial events;
• Product range management and pricing;
• Consumer behavior research, monitoring and analysis;
• Financial and performance management of a business unit;
• Design of placement of trade enterprises and sales offices;
• Design, optimal use and design of commercial space;
• Customer service management; Implementation of personnel management;
• Customer base management, customization and personalization strategies development;
• Online-retail management

Applicants are selected based on the documents submitted by candidates in their portfolios. 

The portfolio competition
To participate in the portfolio competition, the applicant must submit the following documents to the Selection Committee:

1. The original or a photocopy of the document (diploma) on higher professional education of Russian or foreign University and the corresponding Annex to it;
2. A Letter of Motivation. — required
3.  An essay on a given topic — required
4. Documents confirming the individual achievements of the applicant. — if available
5.  Documents confirming the project and / or practical experience. — if available

Portfolio may include:

1. Certificate of employment, if the applicant has initial experience in the field of retail;
2. Letters of recommendation from place of study/work;
3. Certificates/certificates on the study of specialized disciplines for the program (microeconomics, econometrics, strategic management, operational management, marketing, logistics, financial management, personnel management); Certificates/diplomas of professional retraining, refresher courses;
4. Certificates of any scientific achievements, for example, publications, presentations at scientific conferences, etc. (photocopies of articles in scientific and professional journals, articles/abstracts in proceedings, conferences, collections of student papers, etc., indicating the name of the author and the title of the publication, as well as a photocopy of the cover of the journal and the page with the content and indication of the publisher, year of publication, issue number and other output of the publication);
5. Diplomas of winners and laureates of competitions of scientific works, competitions of various levels (if available);
6. GMAT/GRE certificates (at least 500 point for GMAT; at least 165 point for GRE)
7. Documents confirming the receipt in the process of previous training at the University scholarships ministries, departments, foundations, private companies and other organizations (certified by the University).

Portfolio evaluation criteria for applicants entering the Master's programme in  Retail Management in 2023