Strategic Communications Management

Strategic Communications Management is not just the name of our program. In fact, this is a skill that, once acquired, will change the way you work forever: you will become faster, more efficient, and more confident in making decisions. Such qualities are highly valued in the complex communications market, where it is equally important to be able to both create long-term strategies and implement them in life, and make decisions in moments of crisis, when minutes count.

The teachers on our team are exclusively active practitioners who really work with business, government, and NGOs. These are true professionals who create strategies for media, political, image and other campaigns that are at the heart of the communications market, who are able to strike a perfect balance between the provision of consulting services and teaching.

The Strategic Communications Management program team has developed and time-tested a scientific knowledge base, methodologies and algorithms in the field of creating communication strategies and their implementation. This means that students will not only receive another series of "master classes", which are most often offered in the format of short courses and webinars, but will aquire systematic knowledge that has passed state certification and gives them a master's degree.

A diploma from the Higher School of Economics is valued by employers and gives an advantage in employment. After completing the Strategic Communications Management program, you will become an applicant for senior positions in the areas of media planning, PR-, GR-, IR-consulting, management of external and internal communications of companies. The ability to manage strategic communications is the key to the success of any top manager.

In recent years, job posting sites have been in high demand for positions that our program will bring you closer to:

• PR Director or PRLead/Head
• Marketing Director or Chief Marketing Officer, Head of marketing communications
• Head of the department of external and/or internal communications
• Brand Director
• Strategic Planning Director
• Media Group Head
• Digital Group Head or Digital Marketing Lead
• Account Director

Traditionally, graduates of HSE School of Communications and Online Master's programs are interested in: DentsuAegisNetworkRussia, TWIGA, Social Networks SNMG, Yandex; Mail.ruGroup, RamblerGroup, PJSC Sberbank, JSC KROS, Minchenko Consulting, iMARS, SPNCommunications, FleishmanHillardVanguard - be among them!

The accumulated potential does not have to be used exclusively in the corporate world. After completing the program, you will be able to independently implement communication practices using the acquired strategic skills: increasing the popularity of your personal brand, creating new agencies or startups.

This program is right for you if you are:

• a university graduate who is interested in everything new, has the desire and willingness to professionally plunge into the new world of online and offline communications;
• a PR specialist, a press office employee, a specialist in external and internal communications, and your goal is to move from the position of a manager to the position of a leader, having previously systematized the accumulated experience;
• an employee of a communication agency who seeks to develop his knowledge and applies for a higher position, offering effective solutions for his client's business;
• a CEO, who is faced with the task of developing business through work with reputation.

You will learn how to:

• organize and manage communication campaigns in the corporate, public and third sectors, as well as NGOs;
• develop and conduct media planning and media marketing;
• collect and analyze quantitative and qualitative data in advertising and PR;
• manage the processes of intracorporate communications;
• navigate and work freely in the digital environment;
• analyze and solve practical problems in PR and advertising campaigns based on the knowledge of modern consumer culture and the structure of the modern market;
• to model the image of companies and persons with an effective assessment of reputational risks and the specifics of the region;
• build organizational structures for conducting public campaigns of state and municipal authorities;

And mach more.

Our students will have access to:

• educational content, the authors of which are the current professionals of the communications market;
• human-centered learning that uses new media formats and game mechanics, aimed at obtaining real knowledge that is relevant to the market;
• free access to the educational platform, with the ability to decide where, when, and how it is convenient for them to study;
• a real cost reduction compared to offline learning: no need to move, take a break in a career, etc.

All educational materials are presented in an online format - in the form of webinars, media lectures, pre-recorded practice cases and presentations.

Main disciplines of the programme

• Management of strategic communication campaigns;
• Ecosystem of digital communications;
• Qualitative methods of data collection and analysis in the theory and practice of communications;
• Collection and analysis of quantitative data in advertising and PR;
• Anti-crisis communications strategies and reputational risk assessment;
• Legal regulation and provision of communication activities;
• Corporate and brand communications in the private and public sectors of the economy;
• Big data in communication strategies;
• Communications at the municipal level;
• Communications and development of territories.:

All these disciplines are aimed at obtaining a conscious education. You will definitely learn to find the right ways that will tactically and strategically solve complex, multi-level tasks.

• The term of study is 2 years.
• State accreditation.
• Training is conducted in Russian.
• Cost: 680,000 rubles. (340,000 rubles per year)
• There are no budget places.
• We accept student based on the results of the - portfolio competition.

The enrollment will happen in 2 periods:

Here you can apply online.
Applications from foreign applicants.

*Contacts for pre-booking for advice sessions:
Elena Bun ev.bun@hse.ru
Olga Afanasieva oafanasieva@hse.ru
Aleksandra Minakova aminakova@hse.ru

Of course, about discounts! We have prepared pleasant bonuses for those who excelled in their studies or the competition of student research projects (НИРС - конкурс научно-исследовательских работ студентов), legal entities, as well as just resourceful and open-minded applicants.

Before the launch of the program, we will get to know each student personally, and find out what motive led them to the "Management of Strategic Communications" programme.

Students will always have the opportunity to communicate and discuss difficulties with their teachers and tutors. This online Masters programme will ask for regular feedback, without which the learning process is impossible.

To help students and applicants, we have our chatbot where you can ask your questions, comments and suggestions so that we can analyze the situation and adjust the learning process for your comfort.