Seminar 'Network effects around us: amazing discoveries in the field of social network analysis'

The DASS programme invites you to watch a recording of the open day, where together with the head of ANR-Lab Daria Maltseva we talked about some discoveries in the field of Social Network Analysis (SNA): concepts and theories that explain social interactions with various network effects.

Social Network Analysis (SNA) is a direction in the field of social and human sciences that, when studying various social phenomena and processes, focuses on the connections between different units of analysis – for example, employees in organizations, scientists in research teams, countries in various coalitions. The study of social relations in the concepts of nodes, links and networks originates in the research of sociologists, anthropologists, psychologists, political scientists, as well as mathematicians and statisticians since the 1970s. Modern digital technologies allow us to reach new levels of analysis of social systems, making it possible to study complex networks in dynamics and model them using advanced analysis algorithms, which attracts an increasing number of followers to network analysis.

Over the course of its existence, representatives of the direction of social network analysis have proposed many concepts, concepts and theories that allow us to explain various processes and phenomena in the field of social relations from the point of view of the effects that arise in social networks formed by members of communities and groups. The seminar participants learned about the strength of weak ties, the phenomenon of a network broker, and became familiar with the theory of six handshakes, the Matthew effect, and other concepts and models that can explain our daily social interactions from the perspective of network analysis.