Applied methods for analyzing trends of the present and future: a review of various approaches

At the Open Day on May 16, partner of the Aventica group of companies, Stanislav Moiseev, spoke about the various approaches that are used in trend research: monitoring, trendwatching and foresight. To accurately forecast trends, a comprehensive approach that combines several methods is required.

Research agency Aventica is one of the few companies in Russia that has experience working with large-scale customer support systems. The agency's experience includes cases with Sberbank and the Moscow government. The approach to communication as a service has distinguished the Aventica agency in the competitive consulting market.

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