Communication Theory: From Science to Practice

2024/2025

Academic Year

ENG

Instruction in English

3

ECTS credits

Delivered at:

School of Psychology

Course type:

Elective course

When:

1 year, 4 module

Instructor

Rodionov, Germogen

Course Syllabus

Abstract

«Курс «Психология труда и организационная психология» охватывает основные темы современного организационного поведения. Лидерство, мотивация, организационные изменения и инновации являются основными элементами управления человеческими ресурсами. Курс раскрывает вопросы адаптации самой организации и ее сотрудников к экономике будущего. Какой организационный дизайн будет востребован? Как инновации изменят отношение, мотивацию и стратегии людей в организации? Какие стили лидерства подойдут цифровому миру? Курс является обязательной дисциплиной для студентов 2 курса магистратуры программы «Прикладная социальная психология» Дисциплина основывается на ранее изученных общих теориях в рамках курсов социальной психологии и состоит из серии семинаров и практических занятий.»

Learning Objectives

• Understand the variety of approaches to communication, theory and communication theory
• Define key stages of interpersonal communication and relationship development
• Distinguish critical aspects of the groupthink
• Distinguish key characteristics of persuasive messages and use them to create content
• Outline and asses critically media consumption patterns
• Compile approaches to social media
• Define key strategies in PR
• Be familiar with the evolution and main approaches in Critical tradition
• Outline key approaches to intercultural communication

Expected Learning Outcomes

• Understand the variety of approaches to communication, theory and communication theory
• Articulate the role of theory and main stages of theory building cycle
• Be familiar with major classifications of theories in Communication science
• Define key stages of interpersonal communication and relationship development
• Outline major patterns of online communication
• Use theoretical framework to identify the outcomes of relationships
• Distinguish critical aspects of the groupthink
• Plan and organize effective group communication
• Apply theoretical approaches to boost group communication in crisis
• Distinguish key characteristics of persuasive messages and use them to create content
• Use the framework to conduct rhetorical analysis of the content
• Use theoretical frameworks to analyse and evaluate media agenda
• Outline and asses critically media consumption patterns
• Apply theoretical approaches to design media campaigns
• Compile approaches to social media
• Build/adapt communication strategy using social media
• Analyse self-presentation of users in social media
• Understand the field of Public Relations
• Define key strategies in PR
• Apply theoretical approaches to PR campaigns analysis
• Be familiar with the evolution and main approaches in Critical tradition
• The ways how culture in broad sense is reproduced throughout media and communication.
• Outline key approaches to intercultural communication
• Lay out negotiation strategy
• Depict areas for personal development to become skilled communicator

Course Contents

• Introduction
• Interpersonal communication
• Group Communication
• Public Rhetoric And Persuasion
• Mass Communication and Media Effect
• Social Media
• Theories of PR
• CRITICAL THEORY IN COMMUNICATION
• Theory Guided Communication

Assessment Elements

• Активность
• Тест

Interim Assessment

• 2024/2025 4th module
  0.1 * Активность + 0.9 * Тест

Bibliography

Recommended Core Bibliography

• A cultural approach to interpersonal communication : essential readings, , 2012
• A first look at communication theory, Griffin, E., 2012
• A first look at communication theory, Griffin, E., 2019
• Harris, R. J., & Sanborn, F. W. (2013). A Cognitive Psychology of Mass Communication (Vol. 6th ed). New York: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=611821
• Sanborn, F. W., & Harris, R. J. (2019). A Cognitive Psychology of Mass Communication (Vol. Seventh edition). New York, NY: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1984545

Recommended Additional Bibliography

• A first look at communication theory, Griffin, E., 2015

Authors

• BUSHINA EKATERINA VALEREVNA
• VASILEVA EKATERINA DMITRIEVNA
• TITOV Aleksandr SERGEEVICH
• MAKLASOVA EKATERINA VLADIMIROVNA
• TATARKO ALEKSANDR NIKOLAEVICH
• BULTSEVA Mariia ALEKSANDROVNA