Why is Museum Night Necessary?

The International Journal of Management Cases (IJMC)  released a joint article by HSE Professor Valery Gordin and Postgraduate Student Maria Dedova called, ‘ Cultural Innovations and Consumer Behaviour: the Case of Museum Night’, dedicated to the importance of Museum Night as a cultural event that attracts tourists to St. Petersburg’s museums, pushes coordinators to take a create approach towards its organization, and also creates a positive image for the city.

The IJMC is the official journal of the Centre for International Research Consumers, Locations and their Environments (CIRCLE), a virtual research group that includes over 70 universities. The group has existed since 2002 and publishes the findings of researchers from Europe, Asia, Australia, the U.S., and South America. IJMC is also part of the World Research Organisation.