'If You Don’t Really Like People and Think Everyone’s an Idiot – PR Isn’t the Place for You'
Last year, HSE launched its new joint course with Mail.ru called Communications in IT, where the head of RBC Group’s press centre, Egor Timofeev, was an invited speaker. In the latest edition of Success Builder, Egor talks about how the roles of a journalist and a PR specialist differ, why media is hard work, how to fight fake news, and how to be part of a brand on social media.
HSE Students Win at ‘PRactice’ Business Game
The finale of the XIV annual business game ‘PRactice’ (in Russian: PRактика) for students in advertising and public relations was recently held in Moscow, with HSE second-year students taking first place in the contest. The jury included representatives from Villagio Estate, Canon, Nestle and other prestigious companies.