Кислов Андрей Александрович

Employment history

From 2020 - CEO/co-founder FasTest Neuro Solutions, inc

From 2018 to 2019 - Lecturer in RANEPA

From 2016 to 2019 - CEO/co-founder Brain Company

2016 - Advisor to Vice President in Sberbank

2015 - Project manager NeuroTrend

Continuing education / Professional retraining / Internships / Study abroad experience

2016 - Future Biotech - Winter school of biotechnologies

2015 - Radboud University - Brain-Computer Interfaces

2014 - MSU - Neuromarketing

2014 - Radboud University - Introduction inro Cognitive Neuroscience

Professional Interests

neuroeconomics neuromarketing neuromarketing research EEG fMRI marketing communications marketing research usability Usability evaluation methods

Postgraduate Studies

3rd year of study
Approved topic of thesis: Neurophysiological Correlates of Price Perception
Academic Supervisor: Vasily Klucharev

26

Jun

2023

Brain Activity Helps Predict Restaurant Sales

HSE scientists have discovered an association between individuals’ brain activity and the sales performance of a restaurant chain. A new neuroimaging study revealed a correlation between dopaminergic activity in the nucleus accumbens of participants as they were exposed to photos of dishes and the sales performance of said dishes. According to the researchers, examining the neural activity of a small group of individuals can aid restaurants in crafting more impactful menus and boosting their revenues. The paper has been published in Plos One.