Artem Messikh
- Artem Messikh has been at HSE University since 2019.
Responsibilities
Powers/responsibilities:
- Information support for faculty events
- Interaction with the HSE Press Service
- Maintaining the calendar of events of the faculty
- Drafting technical specifications for a copywriter, designer, photographer and videographer as part of event support
- Preparation of a monthly plan for mailing lists and publications on social networks
- Drafting technical specifications for Digital agencies to launch paid advertising on the Internet, tracking results in metrics
- Preparation of reports on the results of advertising campaigns
- Drafting technical specifications for developers to create websites (UX design, work with the HSE Department of Information Technology)
- Monitoring the fullness of the official website of the faculty and its departments, as well as the personal pages of faculty employees
- Promotion of bachelor's and master's degree programs, additional professional education programs (identification of the target audience, promotion strategies, information support throughout implementation)
- Formation of the marketing budget, its optimization and control of the effectiveness of the allocation of funds
- Building a strategy for working with the media, generating information guides, writing press releases