Muhammad Zubair
- Research Fellow:Institute for Cognitive Neuroscience / Centre for Cognition & Decision Making
- Muhammad Zubair has been at HSE University since 2023.
Responsibilities
Conducting neuromarketing research and publishing articles, presenting research results at conferences, submitting grant applications, conducting research projects with students, developing online courses, administrative work.
Publications3
- Article Zubair M., Wang X., Iqbal S., Awais M. Attentional and emotional brain response to message framing in context of green marketing // Heliyon. 2020. No. 6. P. 1-7. doi
- Article Zubair M., Sidra I., Usman S. M., Awais M., Wang R., Wang X. Message framing and self ‑conscious emotions help to understand pro ‑environment consumer purchase intention: an ERP study // Scientific Reports. 2020. No. 10. P. 1-8. doi
- Article Awais M., Samin T., Gulzar M. A., Hwang J., Zubair M. Unfolding the Association between the Big Five, Frugality, E-Mavenism, and Sustainable Consumption Behavior // Sustainability. 2020. No. 12. P. 490. doi
Employment history
Assistant Professor at University of Management and March 2022 – Till Date Technology (UMT), Lahore, Pakistan Teaching Managing Director at Deyanat November 2020 - December 2021 Construction and Real Estate company, Pakistan - Peshawar Management and Administration Sales Agent at Askari General Insurance January 2017 - September 2017 and Takaful Company Pakistan - Peshawar Insurance and Takaful Sales District Supervisor at Green Star Social February 2015 - October 2015 Marketing Company Pakistan - Peshawar Administration and Community welfare tasks Sales Manager at Royal Choice Cloth Company July 2014 - February 2015 Pakistan - Peshawar Sales Cash for work officer at IDEA (NGO) November 2013 - July 2014 Pakistan - Hangu Administration and community welfare tasks Lecturer at NCS University September 2012 - June 2013 Pakistan - Peshawar Teaching Lecturer at Gandhara University March 2008 - September 2009 Pakistan – Peshawar Teaching