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Lecture Thursdays in Moscow Museums: Sergey Filonovich about Business in Art and Art in Business
On April 17, 2014 the lecture ‘Business and Art: Opportunities and Problems of Interaction’ will take place at the Pushkin Museum of Fine Arts.
The interaction between business and art has always been problematic. Even Pushkin said that ‘you cannot sell your inspiration, but you can sell your manuscript.’ Nowadays this problem is becoming ever more relevant, and includes quite distinct economic aspects. For example, artworks can be collected for both aesthetical and business reasons. Businesses also sponsor drama, ballet, and opera performances.
The management aspect is less evident. Art and cultural institutions can learn a lot from business about creating products and services which will be in great demand, and about asset management.
At the same time, successful cultural organisations, such as museums and theatres, are really good at managing talent. This topic has become one of the most popular in modern management, so businesses can also learn about this aspect from cultural institutions.
No one would disagree that art is an area of activity focused on an individual with his unlimited creative potential. However, modern business also applies creative techniques. Art is based on intuitive cognition of the world and the individual, but businesses also need to use intuition in order to create competitive advantages.
Modern business and art need to find new forms of interaction which will contribute to the development of these important areas of human activity.
Sergey Filonovich, Professor of the HSE Department of Human Resources Management, Dean of the Higher School of Management will discuss these issues during a lecture at the Pushkin Museum of Fine Arts.
Start time: 18.30
Address: 12 Ulitsa Volkhonka