![The Brain Processes Words Placed on the Right Side of a Screen More Quickly The Brain Processes Words Placed on the Right Side of a Screen More Quickly](/data/2019/09/04/1539171541/607-x-400-National-Cancer-Institute-NCI-UX-lab-1.jpg)
Tag "Human Brain"
![The Brain Processes Words Placed on the Right Side of a Screen More Quickly The Brain Processes Words Placed on the Right Side of a Screen More Quickly](/data/2019/09/04/1539171541/607-x-400-National-Cancer-Institute-NCI-UX-lab-1.jpg)
The fact – well known to political consultants – that people tend to go along with the crowd can be explained by a brain mechanism which has helped our survival as a species. Every time we differ from others, our brain responds by triggering an 'error signal', causing us to change our opinion in favour of the majority, reveals a study by Vasily Klucharev.