Widespread consumption of toxic surrogate alcohols is not the only cause of lethal alcohol poisoning in Russia; even more important may be the country’s ‘culture of drinking'. This habit of drinking large quantities of strong spirits – such as vodka, brandy or whiskey – often leads to dangerous intoxication and early death.
Over the next 20 years, death rates among working age Russian men are expected to drop by a third due to a change in alcohol consumption preferences – namely, the decreasing popularity of vodka, according to Yevgeny Yakovlev, Assistant Professor at the HSE Department of Applied Economics, and Lorenz Kueng, Assistant Professor of Finance at the Kellogg School of Management at Northwestern University.
