Tag "psychology"
When people have a choice, they can either rely on their own information or on that received from those around them. The more emotional an individual's relationship with their own data, the higher the likelihood that, when making a decision, they will be led by that rather than by other people's opinions. This also applies to investors' activity on the financial markets – as research by HSE Psychology Faculty Dean Vasily Klyucharev, and researchers from the University of Basel Rafael Huber and Jörg Rieskamp.
The better a customer's mood, the less they are concerned about a product's price and quality and the more they are driven by attractive design, the reputation of the brand, and other people's opinions, according to a study by Olga Patosha, Associate Professor of the Department of Organisational Psychology, and Tatiana Varavina, Master of Psychology, published in the HSE's 'Psychology'.
On September 25, 2013, the HSE International Laboratory for Socio-cultural Research will conduct its regular seminar ‘Culture Matters’. Marcel Zeelenberg, Head of Department of Social Psychology and Seger Breugelmans PhD, Professors of the Tilburg University (the Netherlands), will speak on ‘Emotion and Decision Making: A Feeling is for Doing Approach’. They gave a special interview for the HSE news service.
The fact – well known to political consultants – that people tend to go along with the crowd can be explained by a brain mechanism which has helped our survival as a species. Every time we differ from others, our brain responds by triggering an 'error signal', causing us to change our opinion in favour of the majority, reveals a study by Vasily Klucharev.