A team of scientists from the HSE Centre for Cognition & Decision Making has studied how food flavours affect brain activity, facial muscles, and emotions. Using near-infrared spectroscopy (fNIRS), they demonstrated that pleasant food activates brain areas associated with positive emotions, while neutral food stimulates regions linked to negative emotions and avoidance. This approach offers a simpler way to predict the market success of products and study eating disorders. The study was published in the journal
Food Quality and Preference.