Artem Messikh

Powers/responsibilities:

• Information support for faculty events
• Interaction with the HSE Press Service
• Maintaining the calendar of events of the faculty
• Drafting technical specifications for a copywriter, designer, photographer and videographer as part of event support
• Preparation of a monthly plan for mailing lists and publications on social networks
• Drafting technical specifications for Digital agencies to launch paid advertising on the Internet, tracking results in metrics
• Preparation of reports on the results of advertising campaigns
• Drafting technical specifications for developers to create websites (UX design, work with the HSE Department of Information Technology)
• Monitoring the fullness of the official website of the faculty and its departments, as well as the personal pages of faculty employees
• Promotion of bachelor's and master's degree programs, additional professional education programs (identification of the target audience, promotion strategies, information support throughout implementation)
• Formation of the marketing budget, its optimization and control of the effectiveness of the allocation of funds
• Building a strategy for working with the media, generating information guides, writing press releases