Light is a perfect medium according to Marshall McLuhan, who was the first to seek a deeper understanding of electronic communications. Modern media, however, have become the means not only for conveying facts but also for managing meanings — which is why the current agenda is shaped, to some extent, by the media. Dmitry Elovsky, Deputy Chief Editor at Dozhd TV and graduate of the Applied Politics programme at HSE, told Success Builder about the media’s strength as the so-called ‘fourth estate,’ how journalism is taught in the West, why working in Russian media is the province of the young and why the risk of ‘burnout’ is so great in this country.