Презентация и обсуждение исследований Prof. Dr. of Finance состоится в рамках регулярного научного семинара департамента финансов "Эмпирические корпоративные финансы"
Department of International Finance Business School University of Mannheim, (Germany) Stefan Ruenzi на тему «Advertising, Attention, and Financial Markets» и Prof. Dr. of Finance and Insurance, Area Banking, Business School University of Mannheim, (Germany) Alexandra Niessen-Ruenzi на тему «Gender Bias in the Mutual Fund Industry».
Выступающие:Prof. Dr. of Finance Department of International Finance Business School University of Mannheim, (Germany) Stefan Ruenzi
Prof. Dr. of Finance and Insurance, Area Banking, Business School University of Mannheim, (Germany) Alexandra Niessen-Ruenzi
Earlier papers (e.g. Lou, 2014, RFS) argue that firms can use advertising to inflate short term stock prices
- Using a comprehensive dataset on high-frequency advertising expenditures we examine the impact of advertising on financial markets
- A necessary condition for advertising to have an impact on markets is that it creates investor attention
- Using Wikipedia page counts we find that advertising does create attention
- However, this leads to only a very small impact on trading activity
- There is NO impact whatsoever on prices.
- We also show that earlier findings are plagued by endogeneity and reverse causality
- We do not find any performance differences that could justify the low fraction of women in the industry
- However, we do find that female managed funds generate lower inflows of about 10 percentage points.
- A lab experiment supports this finding
- We conclude that gender bias affects investment decisions and leads to a lower fraction of female fund managers.