Transmedia Storytelling: Narrative Worlds, Emerging Technologies, and Global Audiences

2021/2022

Учебный год

ENG

Обучение ведется на английском языке

4

Кредиты

Кто читает:

Школа коммуникаций

Статус:

Курс по выбору

Когда читается:

2-й курс, 1 модуль

Преподаватель

Каширских Олег Николаевич

Course Syllabus

Abstract

The course contains 5 major topic blocks to be covered and introduces students to main concepts, instruments and strategies of Transmedia Storytelling as a field. During the course students learn about Transmedia Storytelling ecosystem, strategic context of Transmedia Storytelling and strategic types of content.

Learning Objectives

• course will help to define Transmedia Storytelling and it’s competitive advantages, understand the process of Transmedia Storytelling and identify audience role in Transmedia Storytelling communications

Expected Learning Outcomes

• Define Transmedia Storytelling and discuss core concepts
• Define Transmedia Storytelling management and examine how to manage demand and build profitable customer relationships
• Differentiate the parts of Transmedia Storytelling process and show mutual relation on each other
• Use the strategies within the product cycle
• Utilize Transmedia Storytelling tool to plan and execute Transmedia Storytelling communication campaign for business and non-government organizations

Course Contents

• 1 What is Transmedia Storytelling
• 2 The Building a Storyworld
• 3 Understanding the Transmedia Audience
• 4 The Transmedia Users Experience
• 5 Using Creative Technologies

Assessment Elements

• test
• exam

Interim Assessment

• 2021/2022 1st module
  0.3 * test + 0.7 * exam

Bibliography

Recommended Core Bibliography

• Camden, J., & Oestreich, K. F. (2018). Transmedia Storytelling : Pemberley Digital’s Adaptations of Jane Austen and Mary Shelley. Newcastle upon Tyne, UK: Cambridge Scholars Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1986609

Recommended Additional Bibliography

• Hovious, A. S. (2016). Transmedia Storytelling: The Librarian’s Guide : The Librarian’s Guide. Santa Barbara, CA: Libraries Unlimited. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1086769

Authors

• KASHIRSKIKH OLEG NIKOLAEVICH