New Media Programming and Reporting

2022/2023

Учебный год

ENG

Обучение ведется на английском языке

4

Кредиты

Кто читает:

Институт медиа

Статус:

Курс обязательный

Когда читается:

2-й курс, 1, 2 модуль

Преподаватель

Иванова Наталия Анатольевна

Course Syllabus

Abstract

As viewers’ attention shifts towards smartphones and OTT consumption it is essential to know how to produce content designed specifically for new platforms. The course intends to give basic knowledge of producing content and its strategy for algorithmic social networks (i.e. Facebook, VK, Instagram etc.) as well as longer-form videos (Youtube episodes, video series etc.) Students will be given insights into contemporary social media newsroom workflow, creative management, video preproduction and postproduction techniques, audience analytics and content targeting.

Learning Objectives

• The students will learn the fundamentals of creative process in a social media newsroom, practice on-the-go filming, video-editing and postproduction – and put these skills in practice by creating content for real RT social accounts on Facebook, Instagram and Youtube etc

Expected Learning Outcomes

• Be able to create and manage content for new media platforms with focus on international news and current affairs

Course Contents

• Strategic planning of social media content
• Filming and writing for social media
• Attention management
• Short-form video editing for algorithmic social networks
• Longer-form video editing for specific audience
• Communication on social media
• Postproduction
• Content targeting

Assessment Elements

• Work during seminars and attendance
• Individual tasks
• Final assignment

Interim Assessment

• 2021/2022 4th module
  0.5 * Final assignment + 0.2 * Work during seminars and attendance + 0.3 * Individual tasks
• 2022/2023 2nd module
  0.5 * Individual tasks + 0.2 * Work during seminars and attendance + 0.3 * Final assignment

Bibliography

Recommended Core Bibliography

• Pavlik, J. V. (2001). Journalism and New Media. New York: Columbia University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=68573
• Ruth Palmer, Becoming the News: How Ordinary People Respond to the Media Spotlight. (2019). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.2EE3011B
• Sandra M. Martinez. (2019). Mobile and Social Media Journalism : The Democratization of Information and Knowledge. [N.p.]: Society Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2014096

Recommended Additional Bibliography

• Marcel Broersma, & Scott A. Eldridge II. (2019). Journalism and Social Media: Redistribution of Power? Media and Communication, (1), 193. https://doi.org/10.17645/mac.v7i1.2048
• Nohrstedt, S. A. (2014). New Wars, New Media and New War Journalism : Professional and Legal Challenges in Conflict Reporting. Europe, Europe: Göteborg. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.20157F77

Authors

• ABRAMOV ROMAN SERGEEVICH
• Федорова Ксения Александровна