Managing Creativity and Innovation

2020/2021

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Департамент образовательных программ

Статус:

Курс по выбору

Когда читается:

2-й курс, 2 модуль

Преподаватель

Гершман Михаил Анатольевич

Course Syllabus

Abstract

Creativity research is a multidisciplinary branch of social sciences. The course is structured along the three major research domains: the economic and policy domain (macro-level), the management domain (organizational level) and the psychological domain (individual level). Within the first domain the students will learn about the specificities of ‘creative economy’, ways to measuring this phenomenon, and about public policies supporting creative industries. The second domain is referred to creativity in companies and the approaches to generating business ideas and establishing corporate culture favorable to creativity and innovation. Finally, the third domain will show how psychologists treat creativity and which techniques they use to assess individual creativity, which actions could be taken to improve creativity skills. The educational module “Practices of statistical measurement of the creative economy” of the course was prepared in the framework of a research grant funded by the Ministry of Science and Higher Education of the Russian Federation (grant ID: 075-15-2020-978).

Learning Objectives

• Broaden students’ view on creativity research.
• Show them how creativity is studied both at macro-, organizational and individual levels.
• Teach students how to be more creative and use their creativity for innovation.

Expected Learning Outcomes

• Understanding of key creativity concepts
• Understanding of specificities of creative economy and approaches to its measurement
• Understanding of and ability to select appropriate public policies supporting creative industries
• Understanding of concepts of creativity within an organization
• Ability to use appropriate creativity techniques and corporate management tools to encourage creativity within an organization
• Understanding of concepts of creativity at the individual level
• Ability to use creativity tests and techniques to measure and improve own creative skills

Course Contents

• Creative economy: basic concepts
  Concepts and definitions of creativity; Linkages between creativity and innovation; Creative class; Creative city; Creative industry; Features of creative economy.
• Measuring creative economy
  Purpose of measuring creative economy; Approaches to economic analysis of creative economy (industrial organization analysis, value chain analysis, inter-industry analysis, satellite accounts); Frameworks for creative economy labour and trade statistics; Use of creativity indicators in indices.
• Policies supporting creative industries
  Policies for creative industries – common frameworks; Supporting creative industries at the EU level; National policies for creative industries.
• Creativity in groups – creative leadership
  Creative leadership; Process approach studies; Handling conflicts in groups.
• Idea generation and creativity techniques
  Brainstorming; Six thinking hats; Mind mapping; Theory of Inventive Problem Solving (TRIZ); Synectics; Design thinking; Morphological analysis; Method of focal objects; Other techniques.
• Creativity and corporate culture
  Assessing organizational climate; Time pressure and creativity; Idea management structures; Enriching organization and workplace.
• Concepts of creativity in psychology
  Behaviorist and Freudian conceptions of creativity; Conceptions of the artist (as divine inspiration and imagination); Rationalist conceptions of creativity (as generated by the intelligent mind); Romanticist conceptions of creativity (as generated by irrational unconscious); Children and creativity; Myths about creativity; Other concepts.
• Assessing individual creativity
  Individualist definition and assessment of creativity; Self-reports; Remote Associates Test; Divergent thinking (DT) tests; Torrance Tests of Creative Thinking; Assessing creativity in science.
• Increasing your own creativity
  Education and creativity; How to be more creative; Creativity training.

Assessment Elements

• Seminars
• Class assignments
• Exam
• Seminars
• Class assignments
• Exam

Interim Assessment

• Interim assessment (2 module)
  0.25 * Seminars + 0.25 * Class assignments + 0.5 * Exam

Bibliography

Recommended Core Bibliography

• Amabile, T., & Kramer, S. (2011). The Progress Principle : Using Small Wins to Ignite Joy, Engagement, and Creativity at Work. Boston, Mass: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=674898
• John Newbigin. (2019). The creative economy - where did it come from and where is it going? Chapters, 21. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.h.elg.eechap.18292.1
• Moehrle, M. G. (2005). How combinations of TRIZ tools are used in companies – results of a cluster analysis. R&D Management, 35(3), 285–296. https://doi.org/10.1111/j.1467-9310.2005.00390.x
• Sawyer, R. K. (2012). Explaining Creativity : The Science of Human Innovation (Vol. 2nd ed). New York: Oxford University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=433909
• Sternberg, R. (2017). Creativity support policies as a means of development policy for the global South? A critical appraisal of the UNESCO Creative Economy Report 2013. Regional Studies, 51(2), 336–345. https://doi.org/10.1080/00343404.2016.1174844

Recommended Additional Bibliography

• Amabile, T. M., Kramer, S. J., Dixon, R., Candell, L. M., Bonabeau, E., Bingham, A., … Ross, C. (2010). Breakthrough Ideas for 2010. Harvard Business Review, 88(1/2), 41–57. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=47193009
• Anthony Killick. (2019). Resisting the Creative Economy on Liverpool’s North Shore: Art-Based Political Communication in Practice. Westminster Papers in Communication and Culture, (1). https://doi.org/10.16997/wpcc.307
• Csikszentmihalyi, M. (1997). Happiness and creativity: Going with the flow. Futurist, 31(5), 8. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=f5h&AN=9710064070
• LEONARD, D., & RAYPORT, J. F. (1997). Spark Innovation through Empathic Design. Harvard Business Review, 75(6), 102–113. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=9711071080
• Pritzker, S. R., & Runco, M. A. (2011). Encyclopedia of Creativity (Vol. 2nd ed). San Diego: Academic Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=368694
• Sawyer, K. (2011). The Cognitive Neuroscience of Creativity: A Critical Review. Creativity Research Journal, 23(2), 137–154. https://doi.org/10.1080/10400419.2011.571191
• Sukma, M., Hartono, D., & Prihawantoro, S. (2018). The Impacts Analysis of Creative-Products Export on the Economy. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.8FD88C4