Project Seminar "From Digital Trends to Strategy Development"

2022/2023

Учебный год

ENG

Обучение ведется на английском языке

6

Кредиты

Кто читает:

Департамент образовательных программ

Статус:

Курс обязательный

Когда читается:

2-й курс, 1, 2 модуль

Преподаватели

Дранев Юрий Яковлевич

Кучин Илья Игоревич

Черногорцева Софья Вячеславовна

Course Syllabus

Abstract

Project Seminar provides a systematic theoretical and practical knowledge of innovation strategy development. This course is designed for master students who want to apply their skills and knowledge in the implementation of digital transformation ideas into strategic planning for large companies and enterprises. The course was renewed in the framework of a grant funded by the Ministry of Science and Higher Education of the Russian Federation (grant ID: 075-15-2020-928): "Innovation strategies: HR-analytics on basis of big data, strategic management of personnel, talent management" module

Learning Objectives

• The course spans 2 academic modules. Students are assessed with a project work. The teaching is based on experiences of faculty members. In addition selected reputed experts are invited bringing together views from different perspectives of innovation strtegy to provide indepth learning opportunities for all students. Instructors’ presentations are designed to deliver international expertize and experiences of successful innovations.
• The course is accompanied by seminars where students present innovation strategies development in several thematic streams. Seminars introduce new approaches to understand and further elaborate different facets of innovation thinking and to provide participants with practical training as well as ready to use state of the art knowledge.

Expected Learning Outcomes

• Broad knowledge of digital strategy development
• Knowledge of digital strategy activities development, resource scheduling, time scheduling
• Knowledge of potential market assessment' approaches. Know how to forecast future markets
• Knowledge of strategy structure. Knowledge of key elements of how to create successful strategy presentation
• Understand how to identify and analyse industry trends. Knowledge of competitive and environment analysis
• Understand the competitive landscape in terms of digital transformation
• Understand the types of revenue models. Know how to make assessment of revenue model. Knowledge of cost structure analysis. Understanding of the impact of digital transformation on the revenue and the cost structure.
• Understand what is risks, its sources and types innovative projects. Know how to make risk assessment and mapping

Course Contents

• Introduction to Innovation Solution Development:
• 2. Industry trends analysis
• 3. Current position and Competitive analysis
• 4.Market assessment and forecasting
• 5. Strategic Risk analysis and Scenario development
• 6. Activities, budget and scheduling
• 7. Strtegic financial model
• Presentation
• Final colloquium

Assessment Elements

• Written essay
• Interim oral presentations and presentation at the final colloquium
• Final presentation

Interim Assessment

• 2022/2023 2nd module
  0.4 * Interim oral presentations and presentation at the final colloquium + 0.3 * Written essay + 0.3 * Final presentation

Bibliography

Recommended Core Bibliography

• Barringer, B. R. (2015). Barringer: Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition (Vol. Second edition, global edition). Boston: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1418739
• Christensen, J. F. (2002). Corporate strategy and the management of innovation and technology. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.F8B082CD
• Christian Berggren, Anna Bergek, Lars Bengtsson, Michael Hobday, and Jonas Söderlund (2011), Knowledge Integration and Innovation: Critical Challenges Facing International Technology-Based Firms
• Schweitzer, F., & Gassmann, O. (2014). Management of the Fuzzy Front End of Innovation. Cham: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=649083
• Sheen, R. (2015). HBR Guide to Building Your Business Case (HBR Guide Series) (Vol. [Academic Subscription]). Boston, Massachusetts: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1798509
• Sinek, S. (2014). Leaders Eat Last : Why Some Teams Pull Together and Others Don’t. New York, New York: Portfolio. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1130099

Recommended Additional Bibliography

• David J. Teece. (2008). Firm organization, industrial structure, and technological innovation. World Scientific Book Chapters, 265. https://doi.org/10.1142/9789812833181_0011

Authors

• CHERNOGORTSEVA SOFYA VYACHESLAVOVNA
• Ильясова Дильнара Маратовна
• DRANEV YURIY YAKOVLEVICH