2020/2021
Предпринимательство
Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»
Статус:
Маго-лего
Кто читает:
Департамент менеджмента
Когда читается:
3 модуль
Язык:
английский
Кредиты:
3
Контактные часы:
24
Course Syllabus
Abstract
Entrepreneurship course is an advance course intended to provide students with a solid foundation in terms of the vital role played by entrepreneurs and entrepreneurship in the 21st century global economy. During this course, we will assess, explore, critique, and celebrate the phenomenon of entrepreneurship. Entrepreneurship is approached as a way of thinking and acting, as an attitude and a behavior. Our emphasis is on entrepreneurship as a manageable process that can be applied in virtually any organizational setting. This is a course of many ideas and questions, and you will be encouraged to develop and defend your own set of conclusions regarding each of these issues. It is also a course that integrates a number of different disciplines, ranging from sociology and psychology to economics, finance, marketing, and human resource management. Further, it is a course that mixes theory with practice, and you will be challenged to apply principles, concepts and frameworks to real world situations.
Learning Objectives
- develop a set of competences that are needed for entrepreneurial thinking and entrepreneurial behavior in different settings including your personal life
Expected Learning Outcomes
- Understand the process nature of entrepreneurship, and ways to manage the process
- Prepare the "Rocket pitch" presentation of a business idea
- Identify the many ways in which entrepreneurship manifests itself, including start-up contexts, corporate contexts, social contexts, public sector contexts, and others
- Grasp the fundamental importance of key values in explaining entrepreneurial success
- Identify available means that might be used for business idea development
- Develop an appreciation for opportunity, how to recognize it, and how to evaluate it
- Appraise the nature of creative new business models that can be turned into sustainable business ventures
- Formulate business concept and test it
- Develop the business model using Business model canvas
- Assess product/service feasibility, industry/target market feasibility, organizational feasibility, financial feasibility
- Understand principles of ecosystem analysis and implications for business idea development
Course Contents
- Introduction. Entrepreneurship framework
- “Who” is the Entrepreneur?
- Understanding the nature of opportunity
- Developing a business concept and business model
- Feasibility analysis and ecosystem analysis
Interim Assessment
- Interim assessment (3 module)0.4 * Class participation + 0.4 * Final presentation + 0.2 * Pitch book report
Bibliography
Recommended Core Bibliography
- Steve Blank, & Bob Dorf. (2020). The Startup Owner’s Manual : The Step-By-Step Guide for Building a Great Company. Wiley.
Recommended Additional Bibliography
- Blank, S. (2013). Why the Lean Start-Up Changes Everything. Harvard Business Review, 91(5), 63–72. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=87039866
- Osterwalder, A., Clark, T., & Pigneur, Y. (2010). Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=335366
- Ries, E. (2011). The Lean Startup : How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. New York: Currency. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=733896