Исследование изменения потребительских предпочтений, динамики рынка и тенденций на автомобильном рынке Турции

This thesis investigates the evolution of the Turkish automotive market over the past decade, focusing on changing consumer preferences, market dynamics, and regulatory impacts. The research employs a comprehensive analysis of sales data, a tax impact study, PESTLE analysis, a case study on Chery’s re-entry, and a consumer preferences survey. Key findings highlight significant shifts in consumer behavior driven by economic conditions, tax regulations, and technological advancements. The study reveals a growing preference for economical and fuel-efficient vehicles, increasing interest in electric and hybrid cars, and strong brand loyalty. The implications for manufacturers, policymakers, and consumers underscore the importance of adaptive strategies and informed decision-making. This research contributes valuable insights for industry stakeholders to navigate the complexities of the Turkish automotive market and supports the development of sustainable growth strategies.