Master 2020/2021

News Markets, Content Management and Agenda Setting

Type: Compulsory course (International News Production)

Area of studies: Media Communications

Delivered by: Institute of Media

Where: Faculty of Creative Industries

When: 2 year, 1, 2 module

Mode of studies: offline

Instructors: Oleg Dmitriev

Master’s programme: International News Production

Language: English

ECTS credits: 3

Contact hours: 68

Course Syllabus

Abstract

In modern news production it is important to know the all the things connected with the workflow of the newsroom and the way journalists editors, producers operate as a single entity. The course offers students modern ways in the newsroom strategy - from setting up the newsroom to the management in content creation. The scope of knowledge represents the basic facts about newsroom management techniques, building up the news agenda for the media.

Learning Objectives

• The students will learn the structure of the newsroom management, the approach to get the basic idea on how the newsroom operates both on TV and in the news agency. Special attention will be paid to the ways the news can be organized on the newscasts and newswires.

Expected Learning Outcomes

• Be able to plan news for media
• Be able to make news rundowns
• Be able to define the structure of various news coverage strategies

Course Contents

• What should we know about newsroom management?
  Areas of newsroom strategies. What do the consumers want from the news markets? Modes of newsroom operation.
• Newsgathering strategies in the newsrooms
  Sources for the news. Agencies, press releases, personal contacts, witnesses, calendars. Verification strategy and tactics in the newsroom management
• Agenda setting
  Filling up the story. Narrative and visual strategy. Development for the coverage of the story from the news agenda.
• News writing strategies
  Types of text elements in the news management: newsflash, news alert, wrapup, reports, slugs, headlines, etc.
• Newscast management
  Types of the news bulletins. Designing the rundown elements. Writing to puctures
• Changing world of multimedia
  Multimedia planning. Choice of platforms. Panning various multimedia activities and media projects.
• Hard and soft skill management: how to blend them together
  Storytelling line. Selection facts, figures and softwate. Production tips for multimedia projects.
• Breaking news management
  How to change the newsroom coverage when the urgent news comes in. Live coverage in the news management. Elements for the breaking news rundown.

Assessment Elements

• Individual task
• Work during seminars and attendance
• Final test

Interim Assessment

• Interim assessment (2 module)
  0.5 * Final test + 0.3 * Individual task + 0.2 * Work during seminars and attendance

Bibliography

Recommended Core Bibliography

• Mackay, R. (2018). JOURNALISM : Reporting, Writing, and Editing for New Media; [S.l.]: White Press Academics. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2268002
• Marcus Maurer. (2017). Agenda-Setting. Baden-Baden: Nomos Verlagsgesellschaft mbH & Co. KG. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1895783

Recommended Additional Bibliography

• Gane, N., & Beer, D. (2008). New Media (Vol. English ed). Oxford: Bloomsbury Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=277894
• Hanitzsch, T., Hanusch, F., Ramaprasad, J., & De Beer, A. S. (2019). Worlds of Journalism : Journalistic Cultures Around the Globe. New York: Columbia University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2088004
• Есиков, А. (2013). Сравнительный Анализ Систем Управления Контентом (Сontent Management System – Cms). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.5EEDD88C