Business Strategies for Emerging Markets

Bachelor 2020/2021

Type: Elective course (International Relations)

Area of studies: International Relations

Delivered by: School of International Affairs

Where: Faculty of World Economy and International Affairs

When: 3 year, 4 module

Mode of studies: distance learning

Instructors: Dmitry Novikov

Language: English

ECTS credits: 3

Contact hours: 2

Full Syllabus

Abstract

The course has a distinct stress to the practice of strategic management. Although a few fundamental theories are mentioned, the bulk of the ideas are based on simple though efficient applied model that are easy to understand and convenient to use. The multitude of examples and stories from the personal consulting and managerial experience of the author are the hallmark of the course. The author’s original drawings make the key concepts well memorable ad cozy to deal with.

Learning Objectives

The course aims to transfer the fundamental knowledge and to form the basic competencies necessary for the development and the implementation of a business strategy in an emerging market.

Expected Learning Outcomes

Explains how to generate a good business idea for an emerging market
Explains how to design a coherent and strong business model out of a business idea
Explains how to make offer truly attractive and highly competitive
Explains how to choose and support the strategies for the different aspects of business
Describes and explains numerous specific tactics to improve strategic strength and value
Explains how to recognize and pursue the most prominent strategic opportunities in emerging markets
Explains how to build and manage a strong sales system
Explains how to establish a coherent strategic process in a company operating in an emerging market
Analyzes the competitive environment, to reveal their key competencies, and recognizes the market positions with the highest potential

Course Contents

Generating business core idea
Ссылка на онлайн курс: https://www.coursera.org/learn/business-strategies
Designing your business model
Ссылка на онлайн курс: https://www.coursera.org/learn/business-strategies
Elaborating your value proposition
Ссылка на онлайн курс: https://www.coursera.org/learn/business-strategies
Choosing and supporting strategies
Ссылка на онлайн курс: https://www.coursera.org/learn/business-strategies
Business tactics
Ссылка на онлайн курс: https://www.coursera.org/learn/business-strategies
Recognizing strategic opportunities
Ссылка на онлайн курс: https://www.coursera.org/learn/business-strategies
Managing sales in emerging markets
Ссылка на онлайн курс: https://www.coursera.org/learn/business-strategies
Strategy implementation
Ссылка на онлайн курс: https://www.coursera.org/learn/business-strategies

Assessment Elements

Written test
Final test on Coursera
Экзамен проводится в письменной форме. Экзамен проводится на платформе Сократив (https://socrative.com/). К экзамену необходимо подключиться за 15 минут до начала экзамена. Компьютер студента должен удовлетворять требо-ваниям: наличие рабочей камеры и микрофона, наличие Интергет-соединения. Для участия в экзамене студент обязан: поставить на аватар свою фотографию, явиться на экзамен согласно точному расписанию, при ответе включить камеру и микрофон. Во время экзамена студентам запрещено: выключать камеру, пользоваться конспектами и подсказками. Кратковременным нарушением связи во время экзамена считается нарушение связи менее 5 минут. Долговре-менным нарушением связи во время экзамена считается нарушение 5 минут и более. При долговременном нарушении связи студент не может продолжить участие в экзамене. Процедура пересдачи аналогична процедуре сдачи.

Interim Assessment

Interim assessment (4 module)
0.5 * Final test on Coursera + 0.5 * Written test

Bibliography

Recommended Core Bibliography

Gunz, H. P., & Jalland, R. M. (1996). Managerial Careers and Business Strategies. Academy of Management Review, 21(3), 718–756. https://doi.org/10.5465/AMR.1996.9702100313
Lesourne, J. F., & Leban, R. (1977). Business Strategies in Inflationary Economies. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.9B8CD76
Variyam, J. N., & Kraybill, D. S. (1993). Small firms’ choice of business strategies. Southern Economic Journal, 60(1), 136. https://doi.org/10.2307/1059938

Recommended Additional Bibliography

Evans, M. G., Gunz, H. P., & Jalland, R. M. (1997). Implications of organizational downsizing for managerial careers. Canadian Journal of Administrative Sciences (Canadian Journal of Administrative Sciences), 14(4), 359. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=197852

Course Syllabus